About Us - Advice Solutions

Brand
Values

Human-Centred
We design every solution around real people, their needs, and the experiences that matter to them. Our work is grounded in empathy, clarity, and a commitment to making brands genuinely useful.
Insight-Driven
We don't guess — we analyse, interpret, and act on meaningful data. Every recommendation is guided by evidence, not intuition, ensuring decisions are informed and effective.
Impactful
Our focus is on solutions that create measurable value, not noise. We prioritise clarity, usability, and long-term effectiveness in everything we deliver.
Collaborative
We believe the best outcomes come from shared understanding and open partnership. Our process is built around co-creation, transparency, and aligning with our clients at every step.
African Excellence
We champion the innovation, creativity, and cultural depth found across the continent. Our work reflects a forward-looking African identity — confident, world-class, and rooted in purpose.

Our Mission

We exist to guide people toward practical financial solutions that protect, empower, and support everyday life.

At Advice Solutions, our strength comes from a collective of thinkers, builders, and problem-solvers who care deeply about creating meaningful outcomes for our clients. Each member of our team brings a blend of strategic insight, creative drive, and practical experience — allowing us to bridge big ideas with tangible execution.

Our Vision

To become a trusted partner in building financial resilience and sustainable growth across every stage of life and business.

At Advice Solutions, we envision a future where businesses grow with clarity, confidence, and purpose. We aim to shape a trusted advisory partnership that empowers organisations to think differently, act decisively, and build resilience in an ever-changing landscape. Through insight-led guidance and long-term thinking, we strive to be a catalyst for sustainable success and meaningful impact.

Our Team

At Advice Solutions, our strength comes from a collective of thinkers, builders, and problem-solvers who care deeply about creating meaningful outcomes for our clients. Each member of our team brings a blend of strategic insight, creative drive, and practical experience — allowing us to bridge big ideas with tangible execution.

Get In Touch
Ricardo Coetzee

Ricardo Coetzee

Founder & CEO

Ricardo Coetzee is a seasoned insurance and business leader and the Chief Executive Officer of Advice Solutions. With extensive experience across the insurance and advisory landscape, he brings a strong strategic lens to helping individuals and businesses make confident, well-informed decisions.

His leadership style is grounded in collaboration, innovation and a belief that advice, when delivered with integrity and insight, can meaningfully improve outcomes for both clients and partners.

Leon Fillis

Leon Fillis

Founder & COO

Leon Fillis is the Chief Operating Officer of Advice Solutions, bringing a strong operational, sales and commercial background to the business. With years of experience in building and managing high-performing teams, Leon focuses on turning strategy into execution—ensuring systems, processes and partnerships work seamlessly to deliver consistent value to clients.

His practical, hands-on approach to leadership is helping Advice Solutions scale with clarity and purpose.

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